Evaluation: 6. What have you learnt about technologies from the process of constructing this product?

Technologies on Prezi

Equipment

• Video camera - to record my group and I's final product.
• Tripod - when using the bigger camera this helped us as it meant we did not have to hold the camera ourselves.
• Apple Mac computer - allowed me to use the internet and software's to help aid my final product.
• Laptop - allowed me to update my Blogger whilst working from home.
• Blackberry Bold camera - allowed me to take pictures whilst filming and edit pictures.

Computer Software's 

• Fireworks - allowed me to create my production company logo.
• Final cut express - edit my filming, credits and logo. Allowed me to put it all together to make one final piece.
• After effects - create credits for my opening sequence.

Online

• Facebook - allowed me to get pictures and interact with my target audience.
• Youtube - uploaded videos and annotated them via youtube and found my music from here.
• Blogger -   a blog space area for me put any pre-production, production and post production work.
• Google - I was able to research anything I did not understand on Google and use Google images. 
• Zamzar - this site allowed me to convert my files in mp3 format.
• Scribd - this site let me upload word documents and put it onto my blog via scribd.
• Prezzi - created power points online which i could then add to my blog.
• Vimeo - allowed me to upload video's which i could then put on my blog.

Screen shot of Blogger

Screen shot of After effects

Screen shot of Fireworks

Screen shot of Final cut express

Evaluation: 5. How did you attract/address your audience?

Here is a video of my final piece from youtube, which includes annotations referring to generic conventions and how my film attracts to the target audience.

 

• I think I have reached my target audience as many elements included reflect them.
• I have also reached thriller genre film lovers by using generic conventions.
• When planning my production I thought by having characters that was similar (age) to my target audience would appeal to my audience as it would be people they could relate too.
• According to audience feedback i think the logo has been successful to my production as many of the target audience has commented and said it has been very recognizable and a good link to our production company name.
• The work could have been improved by having more filming footage, however since the organizational side of production was less successful and did not go to plan this meant that my group and I had to work with what we had.

Evaluation: 4.Who would be the audience for your media product?

The target audience for my media product would be teenagers, meaning anyone from the age 13 and upwards. As the film goes on the intensity and realism of the story line will help entice an older audience also. Similar films to mine is the film Taken in terms of a character being kidnapped however films like Kidulthood/Adulthood would also be similar to my media production as they all are set and filmed in London which is where my film will be set also. Kidulthood/Adulthood appeals to young people as it is a very relate able for someone growing up in London city. Since my film is based on two young females being kidnapped, i suppose the film would appeal to the female gender however i think is is versatile enough to appeal to males also. During the pre-production stages of my media project i conducted primary research with different ages of my target audience through questionnaires. I then used this is in order to help choose the sub-genres of my thriller opening sequence.

My target audience would be in between safety/security and love/belonging in Maslows hierarchy as they would want a sense of security by the end of the that justice has been served, however the reason they would watch the film is because of their love of films and the thriller genre specifically.

Evaluation: 3. What kind of media institution might distribute your media project and why?

Here is a directors commentary style voice over of me talking about the role of a production company, distributors and who will distribute my film.

 

Script:
A production company creates ideas, motion pictures, TV programme's and many other visuals. Some production company's may also fund for the products which hey have produced. My group and i decided to call our production company "Sho Star Ent" as it is common for one of our group members to say "sho" when something is good and the star is because we felt that our production company will produce 5 star quality films and motion pictures. Following deciding our company name, we then decided on a production logo by brainstorming ideas of colors, shapes and formats which we would like to incorporate in our logo. After doing some rough designs we then chose our final design which was mainly of a star in order to help make a link between our production company name and logo. I then decided to design the final logo using fireworks on behalf of our group. Once a film is produced someone reliable needs to get the film out there and support it, this is the role of the distributor. I would like to work with Working Title Films to distribute my film as well as 20th Century Fox as i feel that Working Title Films did a successful job with distributing Paul which is another British based film however 20th Century Fox also did a successful job with distributing Taken which is another thriller film based on kidnapping similar to ours. Since my film will be a British based film, the money could come from the National Lottery UK Film council as they have funded other British films. There are various people named within the opening credits of the title sequence such as the directors, writers, producers and editor. The title sequence credits also include starring roles of some of the main characters we will see through out the film. This is shown so the people who participated in helping the film become what it is get the recognition they deserve In terms of similarities my film would be institutionally similar to a film like Johnny English as they would have been distributed by the same company which my film would have used. The process of distribution will be through advertisements so the public is aware and at leading cinemas in London like the Odeon and View cinema.

Evaluation: 2.How does your media product represent particular social groups?

My opening sequence presents many different groups in society. It is obvious that the main social group, which my media opening sequence conforms to, is teenagers between the ages of 13 and 16. As the two main characters which the audience can see are females and are also colored females, the social group which my opening sequence presents would then be specifically teenage females from a Caribbean or African background. In terms of class, the uniform which the characters are wearing is quite a standard, basic, British secondary school uniform (shirt, skirt, tie, blazer) and so from this the audience can assume that the girls may come from either a middle class background but most likely working class. In society there are many stereotypes, especially when it comes to men and women. Men are usually perceived as very hard, dominant and within a relationship usually the one to take charge and make the money. Women however are seen as weaker, more sensitive and emotional than men. In my opening sequence I believe that this stereotypical view is present as the protagonist characters are both females. However on the other hand we do not know if the antagonist is male or female and so can not say if this character is stereotyped or not. My representation of a social group links into the target audience because all teenagers can relate to having to walk to school in the morning and especially teenage girls can relate to feeling vulnerable and quite suspicious whilst walking to school alone in the morning. It also makes things very relate-able for the target audience. Character Comparison

Evaluation: 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Evaluation question 1

View more PowerPoint from clwp_cloe06

Production diary

Here are pictures of when we went out and filmed.

Logo Design

For my production logo design, my group and I brainstormed a range of different ideas which we wanted to include.

Once brainstorming ideas, we then came up with rough outline drawings/designs of what we would like our production logo to look like and from the 3 rough designs we choose the one which we wanted to use. We choose this design because we liked having the star in the background as it was a reminder and a link to our production company’s name “Sho Star Ent”. We also liked the colour scheme of red and black for this design as we thought it incorporated an important convention which many thriller films may have. This is a dark background with a contrasting, bright colour on top.

Using fireworks, I decided to create the logo on behalf of my group. Firstly I changed the background colour from white to black and then using the auto shapes tool to create a star in the middle of the page. By clicking on the star, I went into the properties and changed the edge of the shape from a solid edge to a feathered edge with a textured grain. The filling of the star was also changed from red to a solid burgundy color. The next step I did was adding text into logo so that my group’s production company name was present in our logo. To do this I used the text tool and changed the font to “engravers mt bold regular”. The color was changed, so that the filling of the text faded from a dark red to a bright red. Once I had positioned the text correctly on the star, using auto shapes again I insered a spiral shape which was positioned one the end of the “star” text. Since the spiral is not a completed shape I was able to add a linear fill in the area which was completed before it curved off which gave the shape a blurred shadow effect. I then made the edge feathered and the textured grain like the star shaped I used. Originally this shape was placed on to the right of the logo only, however I copied and pasted it and then flipped it so I could also put the shape on the other side of text also. Here is the final design of my logo.